FIM launches new world-wide road safety and advocacy movement- “We, The Riders”
The FIM is pleased to share with all its affiliated Federations that the launch of the FIM road safety campaign, “We, The Riders” will take place at Spielberg (AUT), during the Austrian MotoGP round, on August 10, 2018.
On 10th August 2018 at the Austrian round of MotoGP FIM launched a new world-wide campaign: wetheriders.com
The campaign is open to everyone and is not limited to the 113 national motorcycle federations across the world who are FIM members. The first theme is, “visibility” – the need for riders to be seen in traffic - but also to be visible to decision makers as motorcycling is so often overlooked.
The FIM’s vision is a future where roads are safe for everyone no matter what means of transport they are using. This campaign is a contribution by the FIM to the United Nations Decade of Action.
At the launch FIM President Vito Ippolito said:
“For more than 100 years, the FIM has been representing the interests of motorcyclists – on and off the track. Every day, road traffic crashes claim 3,500 lives and injure many thousands more, 23% of all the lives lost are our fellow riders. At FIM we do not have all the answers and there is still much left to do. That is why we are launching this movement “We the Riders” because we recognise the potential of people-powered change – the power of a network of individuals with something in common to create real change in the world and improve road safety.”
As indicated in the quotation from President Ippolito a major part of the movement is the ability of those who participate to share the messages and with their social media network.
The campaign is supported by the FIM’s partner DORNA and MotoGP stars Andrea Iannone (ITA), Jorge Lorenzo (ESP), Marc Márquez (ESP), Jack Miller (AUS), and Johann Zarco (FRA).
Messages of support have been received from Jean Todt, President of the FIA and UN Special Ambassador for Road Safety; and European Union Commissioner Violeta Bulc.
WATCH THE VIDEO HERE